A Radio Station with a Taste for Fine Music ™

Objectives: Audience, Advertisers, Community
We will entertain, inform and serve Philadelphia. We will listen to the Philadelphia radio audience and give them a radio station they can fall in love with. We will build a loyal audience and move them for the benefit of our advertising partners. We will give back to the community and work to improve Philadelphia for the benefit of everyone in this great city.

Music Description: Contemporary Standards
Martini Lounge Radio is not defined by an era. This format is about STYLE! There is a resurging popularity across America for the fabulous Standards popularized by outstanding vocalists such as Frank Sinatra, Tony Bennett, Peggy Lee, Sammy Davis Jr, Dean Martin and Ella Fitzgerald during the 50’s and 60’s. Today, the Standards style has been embraced by contemporary artists such as Michael Buble’, Harry Connick Jr, Diana Krall, Rod Stewart, Carly Simon and Sheryl Crow.
The music is unmistakably stylish and upbeat with an emphasis on orchestration and vocal presentation. Listeners can’t help but swing to this music!

Target Audience: Baby Boomers in their 40’s and 50’s
Some of Philadelphia’s most popular radio stations have featured Standards. However, Martini Lounge Radio is not your grandmother’s radio station. The sheer number of people in the Baby Boom generation makes them the most influential population in history. Now in their 40’s and 50’s, their tastes have refined and they have developed a genuine appreciation for the Standards style of music they remember from their youth. The target audience grew up listening to AM Radio and the Martini Lounge will rekindle a memorable “feel good” time in their lives. Today, as adults, they have a discriminating taste for music, are financially affluent and demand the finer things in life.

Ownership: Local
WHAT-AM 1340 is owned by Marconi Broadcasting Company, LLC. Marconi was formed by Philadelphia entrepreneur, Tom Kelly, who began his radio broadcasting career in 1980. Tom Kelly also owns Kelly Music Research, Inc., a leading market research provider to the Radio industry.

Coverage Area
Martini Lounge Radio at 1340 AM reaches a Philadelphia metropolitan area population of over 4 million during the day and almost 1 million at night.